It doesn’t matter what your focus is, what kind of services you offer, or what kind of industry you represent: your clients should be of prime importance for you. They allow you to grow, provide you with feedback and inspire you to create new concepts. It goes without saying that your clients bring in the revenue.
If you want to understand your customers better, you should first understand the advantages of CRM for your online business.
What is CRM?
This abbreviation stands for Customer Relationship Management. A CRM helps you improve relationships with your existing clients. Thanks to this powerful tool, you can also identify new leads and optimize outreach to your churned customers.
Which Business Teams Need CRM?
Simply put, a CRM is not only for large-scale organizations. Small or medium-sized businesses will also find this software advantageous.
We’ve listed the main business types where Customer Relationship Management programs are of prime importance:
- Big companies with different customer segments
- Enterprises offering different product lines
- Fast-growing small companies
- Membership businesses
Reasons Why Your Small Business Needs a CRM
Here are the main reasons why CRM is important for your business:
- It helps store information about your clients intelligently
- It helps organize the information about your existing and potential customers in more digestible formats
- This software provides you with a more organized workflow
- It provides you with detailed insight into purchasing dynamics
What Features Do You Need in a CRM?
Before we start covering the main benefits of a CRM system for your business, we should have a look at the main features a good program must come with.
All these options will help you be more effective:
- Reports and dashboards are must-have tools for any CRM app. They allow users to view statistics, customize reports, and see real-time data updates.
- Sales analytics. Thanks to this option, users can easily create more effective sales campaigns.
- Mobile CRM. You can view the data on your contacts on mobile devices.
- Sales forecasting
- Email customer integration
- Sales data. You can organize your sales into clear, manageable chunks
- Two-way file sync and sharing
These are just the key features any customer relationship program must possess.
Now let’s have a look at the main benefits of CRM for small business.
What Are the Benefits of CRM for Small Business?
This tool can help you increase revenue, find out more about your customers, and help the business scale. Let’s have a look at the key benefits of CRM software for small business:
CRM helps your business grow
CRM solutions for small business are numerous because this tool allows you to develop your business. If your objective is to manage all the communications, you won’t be able to do this properly without CRM solutions. They allow you to manage a much bigger amount of data.
Improve customer satisfaction
CRM solutions can improve customer satisfaction. It’s the key benefit of using a CRM for your business because you can organize all dealings with customers in a systematic way. You’ll know everything about your clients, their preferences, past purchases or any other issues and will be able to solve them promptly.
Help organize team collaboration
Today, there are a lot of CRM systems; and all of them allow you to collaborate with your team online. For example, if one member of your team communicates with a client who is facing some problems with your services or products, he or she can input the data about this issue so that all other members of your team can be notified of it.
Better internal communication
Thanks to the functionality of CRM software, you can build up a much better and more effective communication between the members of your team. Just a few clicks, and you can share data between different departments. As a result, your employees will always be in the loop.
Optimize your marketing
When analyzing CRM benefits for business, we couldn’t omit this point. Thanks to powerful software, one can develop a more cost-effective marketing program. As a result, you’ll be able to understand the needs of your customers and identify the most effective time for online promotions. Furthermore, you’ll be able to segment your clients and understand what group of customers brings more money.
Improved informational organization
Do you know what the key formula to success is? If you want to increase your revenue, you need to understand the needs of your customers. Thanks to an extensive set of features offered by a CRM, you can store all the information about your customers in one place. Every interaction with your company will be recorded.
Automation of everyday tasks
It goes without saying that communication with your customers takes a lot of time. But CRM software allows you to perform more tasks in a shorter amount of time. The information about your clients will always be at hand.
Improved analytical data and reporting
This software allows you to avoid data miscalculations. Create automatic reports on the basis of data gathered by the software. Furthermore, the software allows you to personalize the dashboard views in accordance with your needs. Customer information and performance reports will help you make more effective decisions.
For example, Nimble recently integrated with business applications and tools Microsoft users use everyday: Office 365, Teams, Edge, Power BI, Dynamics 365, and mission-critical systems built using Azure. They also realized that porting Nimble to Azure would enable them to leverage the entire Azure platform, including Common Data Services, AI, embed PowerBI, PowerApps, and Flow; and integrate with Dynamics 365 apps more effectively. This helps teams generate more robust reporting around the efforts that matter to them.
CRM keeps your customers coming back
When using CRM for small business, you’ll be able to target your current customers too. For example, if people have already used your services or buy your products, in all likelihood they will come back again. However, you need to target your messaging on the basis of their preferences. In this case, CRM software might come in handy!
Targeted Lead Generation
Thanks to this powerful tool, you can personalize your marketing campaigns and make them more effective. To put it simply, you’ll be able to focus on your target audience without any distractions.
You can use Nimble to segment your current customers and leads into strategic lists, enabling you to send targeted, trackable email templates to specific groups. This optimizes and streamlines outreach at scale.
Integration with other software
The integration of a CRM tool with other programs is of prime importance. Thanks to this feature, you can easily match the information about your customers with other business processes such as project management or accounting.
For example, Nimble works for you by automatically combining your Office 365 contacts, communication histories, email inboxes, and calendar appointments with over 160 SaaS business app contacts and social media connections (Linkedin, Twitter, Facebook) into one unified team relationship manager.
Overall, we can see that having a CRM offers a myriad of benefits for your business. If you want to keep your clients happy and satisfied with your range of services, the use of such tools is a good idea. Make your work smarter and faster today!